With so many appointment systems available, choosing the right one can feel overwhelming. At first glance, many seem to offer the same features.
That is why we are comparing Apúntalo with Booksy. The aim is not to name one universal winner, but to explain two different approaches so you can make an informed choice.
Apúntalo and Booksy at a glance
| Criterion | Apúntalo | Booksy |
|---|---|---|
| Base price | €19 per month + VAT | €34.99 per month + VAT in Spain |
| Additional calendar or user | €9 per month + VAT | €8 per month + VAT in Spain |
| Trial | No card; check the current limit | 7 days without a card |
| Marketplace | No: your own calendar and direct client relationship | Yes: visibility and comparison between businesses |
| Reminders | WhatsApp with confirmation and replies | Automatic reminders |
| Payments and no-shows | Integrated payments and no-show protection | Payments, deposits and cancellation fees |
| Best fit | Businesses prioritising their own channels and direct relationships | Businesses prioritising marketplace visibility and acquisition |
The Booksy prices shown are its public prices in Spain on 27 July 2026; they may vary by country.
What do Apúntalo and Booksy have in common?
Both cover the main needs of an appointment-based business.
Organise the diary and manage business bookings.
Automatically notify clients before an appointment.
Let clients choose an available time.
Review activity and provide a mobile client experience.
How do Apúntalo and Booksy differ?
Your own calendar or a marketplace
Booksy includes a marketplace where users can discover nearby businesses, compare profiles and book. That visibility can be especially useful for a new business that still needs to get noticed.
The trade-off is that clients browse an environment where they can also discover and compare other businesses. Apúntalo is not a marketplace: the calendar, relationship and data remain under the business’s control.
WhatsApp reminders with confirmation and replies
Both platforms automate reminders. Apúntalo’s difference is its WhatsApp flow: the message can include buttons for clients to confirm whether they will attend.
The same chat can receive replies. Apúntalo shows them inside the appointment, so the business keeps the full context in one place.
Messages can also include useful details such as the address or appointment instructions.
Flexible client records
Apúntalo is designed as the business’s trusted calendar and lets each professional adapt client records to their workflow.
- Tags and notes.
- Custom fields and images.
- Birthdays and business-specific information.
- Linked records for family members, children, pets or related profiles.
- General notes, appointment notes and context from previous visits.
Promotion inside the platform
Booksy includes a Marketplace listing and offers optional Boost promotion for extra visibility. Its public pricing states a one-off 30% commission on the first visit from each new client acquired while Boost is active.
This can help with acquisition when starting out, but it does not guarantee bookings. Apúntalo does not promote other businesses inside the calendar: it helps you manage and retain the client base built through your own channels.
Integrated payments
Payments are no longer a decisive difference: both Apúntalo and Booksy offer integrated payments and tools to reduce the impact of no-shows.
Apúntalo integrates payments into your own calendar, while Booksy combines them with its marketplace and promotion ecosystem. The meaningful difference is the client relationship model, not payment availability.
How much does Apúntalo cost?
Apúntalo’s public prices on the date of this comparison are: Always check the latest prices.
€19 per month + VAT
€209 per year + VAT
€9 per month + VAT
€99 per year + VAT
Try it without a card or long-term commitment
You can create an account and start setting up your calendar without entering a card. Trial terms may evolve, so check the current limit during sign-up or on the pricing page.
There is no minimum commitment: the subscription can be cancelled when the business needs to.
Direct support from real people
When a business needs help, it can speak directly with a member of the Apúntalo team.
Conclusion: two different approaches
Booksy combines management, payments, marketplace discovery and promotion in a broad ecosystem. Apúntalo combines integrated payments with an independent calendar, WhatsApp conversations, flexible client records and a direct client relationship.
Your choice depends on what matters most: marketplace visibility, where clients can compare alternatives, or your own calendar focused on direct relationships and your own channels.
